“It is all about everyone pulling together as one team to deliver top-notch performance and support,” is how Miha Zoubek described the success of the team.
Miha is a senior support partner specialist at the Better Meds team, and as such, makes sure that the Better Meds solution runs smoothly and reliably. With a degree in electrical engineering, he started his career in telecommunications, but as he has always been passionate about healthcare, switching to digital healthcare was a natural next step. As a former professional athlete, he is a passionate runner and cycler, and he is also a beekeeper. And what does Better mean to him? “It is more than just a company name—it’s a reflection of the mindset and mission we carry into everything we do”.
What are your main responsibilities as a senior support partner specialist in the Better Meds team? How does your typical day at work look like, and how do you contribute to the success of the team?
As the team leader, my main responsibility is guiding our DevOps and support crew to ensure the Better Meds application runs smoothly and reliably—whether it’s in the cloud or on-premises. On a typical day, I’ll check in with my team, make sure everyone has what they need, and tackle any technical or operational challenges that come up. We work closely with basically all the teams inside Better Meds to keep things running at their best, proactively fix issues, and minimise downtime for our customers. By focusing on strong communication and collaboration, we create a stable environment that supports the entire product and ultimately keeps our customers happy. In other words, it’s all about everyone pulling together as one team to deliver top-notch performance and support.
Your career began in telecommunications and VoIP engineering. What motivated you to transition to digital healthcare and join Better?
Yes, after finishing my degree in electrical engineering, I started my career at a telecommunications company, where I gained a wide range of technical skills that still help me solve the challenges we face at Better every day. But to be honest, I have always been passionate about healthcare, even back in my university days. My thesis focused on healthcare data standards like FHIR, HL7, and IEEE 11073, which opened my eyes to the potential of digital solutions in healthcare. That early interest made the move from telecommunications to digital healthcare feel like a natural next step—combining my technical background with the chance to work on something that can really make a difference in people’s lives.
You are super-efficient at troubleshooting and creating seamless systems. How do these skills translate to supporting Better Meds and its users?
My knack for troubleshooting and building seamless systems really comes down to making things work smoothly behind the scenes, so that users have the best possible experience. At Better Meds, that means quickly identifying and resolving any hiccups—whether it’s a technical glitch, a performance slowdown, or any other issue—so our application stays stable and efficient. When our systems run without a hitch, customers can trust the product and stay focused on what truly matters: delivering quality care. Ultimately, these skills ensure our team can deliver a reliable, user-friendly solution that helps healthcare professionals do their jobs more effectively.
What do you find most fulfilling about working with healthcare professionals and clients through your work at Better?
For me, the most fulfilling part is seeing our customers gain real confidence in the product and our team. When they know they can rely on us to handle both technical and clinical challenges, it creates a sense of trust that’s incredibly rewarding. You can almost see that moment when they realise, “Okay, these people really have my back.” That feeling—knowing we have earned their trust and made their day-to-day work easier—is what truly makes the job worthwhile.
What are the benefits of Better Meds ePMA, in your opinion? How does this solution make the lives of clinicians and patients better, and how is it transforming healthcare delivery?
In my view, Better Meds ePMA really shines by bringing simplicity, efficiency, and safety to the medication management process. For clinicians, it streamlines their daily workflows—fewer manual checks, less paperwork, and smarter, data-driven decision support right at their fingertips. Tools like Better Meds are transforming healthcare by replacing outdated manual processes with a connected, data-driven approach. This shift not only improves patient outcomes but also creates a more positive environment for clinicians, encouraging them to deliver the highest possible standard of care.
You are a very passionate athlete as well. What kinds of sports do you do, which ones are your favourite, and how do you find time in your busy schedule for sports?
Lately, I have been focusing mainly on running and cycling. When winter rolls around, I love cross-country skiing—it’s one of my all-time favourites. Right now, I find running the simplest, because it’s the easiest to fit into a busy schedule; you don’t need a lot of gear or prep time, and you can head out the door whenever you have a spare hour. It’s a great way to stay active and clear my head, even when things get hectic.
Were you also a professional athlete at any time in your life? Can you draw any parallels with your professional life now?
Yes, I used to play table tennis at a competitive level. Looking back, it was one of the best experiences I ever had—not just athletically, but personally. Competing taught me how to manage stress, push through challenges, and stay disciplined even when things feel overwhelming. Training twice a day, plus weekend tournaments, was tough, but it helped me understand my limits and showed me how much I could achieve if I just kept going. Those lessons carry over into my professional life now. When work gets intense or complicated, I can draw on that same mindset and resilience I developed as an athlete. It’s a reminder that if you keep moving forward, even through the difficult moments, you can come out stronger on the other side.
One of your hobbies is also beekeeping. How and why did you start with this, how much effort and passion do you have to put into making honey?
I got into beekeeping because I have always been fascinated by how these tiny creatures work together and impact our environment. A few years back, I started with several hives, and caring for them quickly became something I truly loved. It’s not just about collecting honey—it’s about understanding how the colony functions, keeping the bees healthy, and making sure they have the right conditions to thrive. There’s a lot of effort involved: you need to maintain the hives, monitor for diseases, ensure proper feeding, and keep everything clean and stable. But there’s something incredibly rewarding about it all—the quiet focus it requires, the connection to nature, and of course, the sweet result when everything comes together.
Unfortunately, two years ago, a local disease hit my hives, and I lost them all. It was a tough setback, but I’m planning to start again in 2025, once I’m sure the conditions are right.
How many bees do you have, and how much honey do you make per year?
When I was actively beekeeping (before I lost them), I maintained about eight hives. In the summer, a single hive can hold around 60,000 bees, though that number drops to about 6,000 during the winter months. The amount of honey produced varies year by year, depending on weather and local floral conditions. Typically, one healthy hive can produce anywhere from 10 to 20 kilograms of honey in a good season. Of course, these are rough figures and can fluctuate, but it gives you an idea of the scale and effort that goes into caring for the bees and harvesting their honey.
How do these hobbies complement your professional life, and what have they taught you that you can apply to your daily job?
My hobbies—whether it’s running, cycling, cross-country skiing, or even beekeeping—have taught me valuable lessons that translate directly into my professional life. For example, my athletic background has installed a strong sense of discipline and perseverance; when I’m facing challenges at work, I know from experience that consistent effort and patience pay off in the long run. Being an athlete also helps me manage stress better and maintain focus, even when things get hectic. Beekeeping, on the other hand, has sharpened my attention to detail and my ability to care for a complex system.
What does Better mean to you?
For me, “Better” is more than just a company name—it’s a reflection of the mindset and mission we carry into everything we do. It represents the idea of continual improvement and the drive to push healthcare forward. It’s about creating solutions that help clinicians and patients thrive.
