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Industry veteran Hélder Ribeiro joins Better by Marand as Global Sales Director

Published 03.07.2015
Better PR
Responding to increased demand for it’s products, Better by Marand appoints Mr. Hélder Ribeiro as Global Sales Director. In his role, Mr. Ribeiro will be responsible for the company’s worldwide sales efforts by engaging with key customers and expanding its existing network of partners. 

Tomaz Gornik, Better by Marand CEO said: “We are proud to welcome Hélder to our team. His experience in the worldwide EHR market will prove invaluable to expanding the global reach of Better Platform™. While the platform already powers healthcare solutions in several countries including Brazil, Norway, Poland, Russia, Slovenia, Sweden and the UK, we see enormous potential as healthcare organisations around the world realise that vendor-neutral, structured health data is their core asset." 

“I am excited to join the team at Better by Marand. We share a common vision of the future of healthcare IT, which is based on open health data and open APIs. Based on this concept, Better by Marand’s Platform is already disrupting the healthcare applications market, enabling a best of breed approach while minimising integration costs. And, by leveraging Ehrscape, we are able to engage innovative companies including SMEs thus creating an ecosystem of solutions ultimately providing more choice to our customers.” said Hélder Ribeiro, Global Sales Director, Better by Marand. 

Mr. Ribeiro joins Better by Marand from Alert Life Sciences S.A., where in his role as International Sales Manager he was instrumental in the growth of the company from a local EHR vendor to a global player with customers in 14 countries on four continents. 

Better Platform™ is a health data platform designed for real-time, transactional health data storage,query, retrieve and exchange based on vendor-neutral open data standards including openEHR. 

Better Platform™ was awarded second prize for “Best eHealth Solution by an EU SME” at World of Health IT 2014. Better Platform ™is also available as a cloud service including demos, APIs and documentation at

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