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Digital Marketing Specialist

Published 09.05.2022
Better PR
We are looking for a Digital Marketing Specialist to join Better’s team! 
Better is at the heart of reshaping healthcare across the world. With our digital health platform and products, we simplify work for health and care teams and bring together data for life.
Our software supports over 30 million patients and more than 1000 healthcare institutions in the UK, Germany, New Zealand, Finland, Slovenia and others.
You can imagine how important a good digital strategy is for us, and this is where you come in as our new Digital Marketing Specialist. Your mission will be to get involved in creating and running marketing campaigns, including email marketing, social media, monitoring analytics and website management.

Who we are looking for
  • The ideal candidate will have a passion for marketing and technology
  • We are looking for a creative person with analytical and communication skills
  • An autonomous, self-motivated person with the ability to work independently and with other team members
  • The ideal candidate will be able to multi-task and work in a fast-paced environment
  • A person who is eager to learn and grow professionally within Better

What you’ll do

Website management:
  • You will manage, monitor, and update Better’s website (WordPress)
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Analyse competitors’ websites and keep up to date with industry trends and (industry) best practice
Campaign management:
  • You will be involved in creating and managing campaigns, including segmentation, testing and campaign analysis
  • Plan, execute and measure experiments and conversion tests
  • Measure and report on the digital marketing campaign performance (KPIs) & recommend improvements
  • Monitor marketing/ digital trends and best practices
Social media management:
  • Plan and manage our social media platforms
  • Set key performance indicators (KPIs) for social media campaigns and measure a campaign’s performance against the KPIs
  • Research social media trends and inform the Digital Manager of changes that are relevant to the company’s marketing activities
You will report to our Digital Manager and collaborate with other members of the marketing team and sales divisions in creating activities according to company priorities to deliver high-quality work on time and within budget.
Key qualifications
  • 2+ years’ experience working in digital marketing
  • Knowledge of digital tools, analytics, and social media
  • Experience with CRM tools
  • Experience with LinkedIn advertising and LinkedIn Sales Navigator
  • Fluency in verbal and written English

What we also consider
  • Experience in the healthcare industry is a big plus
  • Basic HTML/ CSS experience is a plus
  • Experience using HubSpot is a plus

Are you very motivated to work as a digital marketing manager at Better but don’t meet all the requirements? Apply anyway! We love meeting people with great potential, and if we click, we will make sure to get you a great mentor.
What we offer

You will be joining a team of highly skilled and passionate people who are happy to share their knowledge with you and help you grow. You will be working on interesting and challenging problems in the healthcare sector and contributing to solving real-world problems.
  • Full-time employment with extra benefits
  • Working on solutions that will have an impact on real-life outcomes for patients and health care professionals
  • Investment in your continued personal and professional development (fund for personal development, trainings, workshops, language courses, etc.)
  • Access to clinical professionals and analysts that can provide insight and knowledge about healthcare specifics
  • Working hours flexibility as well as an option for partial work from home
  • Family-friendly environment with flexibility in different stages of life
  • A strong employee wellbeing policy (a topic for our first chat if you're interested)
  • Small everyday perks: wellness and sports activities, family and social events, free fruit, and hot drinks
  • A great location in Ljubljana and new smartly designed offices

Sound good? Send us your CV, and we’ll get back to you as soon as possible!
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